They may be on to something-celebrate alternate history on July 3, then celebrate real history on July 4th. Two parties, two hangovers-and a lot better cuss words.
"Newcastle is a very British beer, and needless to say, it doesn't sell that well on July 4. So why not establish it as the beer you drink on July 3?" says Charles van Es, senior director of marketing for Heineken USA portfolio brands. "Unlike the Redcoats in the 18th century, we're picking our battles a little more wisely. By celebrating Independence Eve, we're taking liberties with America's liberty to create a new drinking occasion and ensuring freedom on July 4 tastes sweeter than ever."
Van Es adds: "Like Cinco de Mayo or Thanksgiving Wednesday, Independence Eve is just another excuse to enjoy good times with good friends, but now with a new purpose. On July 3, we're lifting a Newcastle to our British heritage and the American freedom we all appreciate."
Wanted: Delorian with working (must be accurate within 1-2 years) flux-capacitor. Must be time travel ready. Immediately. Can a brother get a ride back to the '80s???
I'ts clear to me now-, re-reading Barbarians at the Gate and watching this movie-I missed some of the best part of the 80's. Of course I spent a lot of those years at sea, and in the air-and stumbling down more than a few European (and African, Sri Lankan, and Australian) streets. But still-there is something that always stirs me when I hear this song:
Middle of the road kind of guy. Love living in Asia and will be back there as soon as I can. I lived 8 and a half grand and glorious years in Asia traveling from one end to the other and generally having a really good time. Despite my best efforts to stay, I was "Quantum Leaped" to a 3 and 1/2 year exile in the USA to pay for my sins - suffering through the lunacy that is life in the American South. I am now back overseas, living the expat life again, working my way around the world- taking the long way home to Asia via the path of living in Germany. Like Dr. Samuel Beckett, I am hoping my next leap will be the leap that brings me home to Asia. Always on the lookout for my next ex-wife.